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WHY DOES YOUR PRODUCT BUSINESS NEED CUSTOM PACKAGING?

 

WHY DOES YOUR PRODUCT BUSINESS NEED CUSTOM PACKAGING?

Do you remember the feeling when you picked up your first iPhone? Remove the plastic seal and feel the elegant white box? When you touched the case for the first time, you already felt the importance, the quality, and the meaning of this device. It's not a coincidence! Apple meticulously devised a strategy for how they would package their product to align with their brand of delivering top-of-the-line product innovation and consumer experience. Packaging is always playing an important role in improving the value of your product in the market; the packaging and printing industry has changed in recent years compared to the constant innovations made in wearable technology. Let's look at some other types of packaging options that you can use to improve your product and customer experience.

 

Importance of Custom Packaging Boxes 


Custom packaging consists of designing your boxes with your company's logo and name so that customers can easily recognize them. That's why brands large and small use custom logo boxes as their packaging solution. Custom packaging boxes are essential. Custom packaging increases the aesthetic value of a business and also paves the way for attracting new customers. Branding and marketing are essential for small brands to make a name for themselves in the industry. But it does not mean that the big and famous brands can overlook it. Custom packaging boxes are an easy way to promote your brand through your logo and other information about your products. As more and more people see your packaging, more people will become familiar with your brand. Advertising through different channels is very expensive, but custom box marketing is an inexpensive way to build your identity. Most brands are known only by their brand logo or slogan. Custom logo boxes allow you to stand out with your unique identity. If you miss that opportunity, your brands can be lost in the world of competition. Still using simple and boring boxes for the product, update your packaging with branded and custom boxes.

  

Marketing Tools

While your product is the most important, the packaging comes in a can (and should) serve multiple purposes. Boxes protect and simplify grocery delivery, but they can also be easy hands-free marketing for your business. Although marketing through packaging is becoming more popular, many companies still do not use it. You need to add visual appeal to your packaging. How consumers perceive your brand has a significant impact on whether they buy from you again or recommend your product to a friend. What are you doing to build this relationship? Custom printed boxes immediately put your brand in front of your customer and put your business at the top of their mind. Make your custom printed packaging stand out and have a professional appearance by adding your logo, company name, brand motto, website, or any other important information. Some businessmen even go one step further and make their packaging stand out with unique and colorful packaging designs that reinforce their brands.

 

Here Are Some Types of Packaging Boxes


  1. Paperboard Boxes 

Cardboard is a material based on a paper that is lightweight yet strong. You can easily cut it and manipulate it to create any kind of shape and in any size. These customization characteristics make it ideal to be used in custom packaging. It is made by converting fibrous materials from recycled wood or waste paper into pulp and then bleaching it. Cardboard packaging comes in various requirements and needs, each suitable for different packaging requirements.

 

  1. Corrugated Boxes

Corrugated cardboard boxes refer to what is commonly known as Cardboard. Corrugated cardboard boxes are what many probably consider "cardboard" as it produces large shipping, shoe, and storage boxes. Many people don't realize that corrugated cardboard boxes also come in different types depending on the durability and strength of the box. However, identifying a specific corrugated material is easy. How is the material determined? Through its corrugated medium (also known as ribbed).

 

  1. Plastic Boxes

We usually use plastic in a large number of products, from spaceships to paper clips. Various traditional materials, such as wood, leather, glass, ceramic, etc., have already been replaced by plastic.

Plastic box packaging has more advantages than cardboard packaging because it is more durable, and you can recycle it easily. Airtight plastic containers can help preserve food quality and eliminate any contamination problems. Plastic containers do not break easily either and can be stored with food in extreme conditions.

 

  1. Rigid Box 

Of course, you always wonder what boxes are used to wrap iPhones or other luxury items like Rolex, Tiffany & Co, and Marc Jacobs. It looks like Cardboard, but you are not yet sure about its strength and excellent appearance. This kind of cardboard material is called a rigid box. The rigid box is 4 times thicker than the Cardboard from which the standard folding box is made and consists of heavy Cardboard. The simplest example of rigid boxes in the real world is the boxes that hold the Apple iPhone and iPad, two-piece rigid boxes.


  1. Premium Cardboard Packaging

Regardless of the season, there are special occasions when people purchase gifts for important people throughout the year. Whether it's the holidays, a Valentine's Day gift, or something special for a mom on Mother's Day, premium gift set packaging provides many brands with a unique opportunity. Custom Packaged in an eye-catching gift box, merchandise is sure to grab attention, helping the merchandise stand out on the shelves and online. However, there are other significant benefits when choosing gift set packaging.

Customization

Once your product arrives, the buying process should not end. Delighting your customers through a personal experience may lead them to support your business in the future. Yes, a custom printed box is a bit more expensive than a regular box-but it will not go bankrupt! As more and more printing methods are available in the packaging world, there is an option to meet various budgets. Using custom printed boxes to enhance your visual brand will increase your company's visibility and may lead to additional sales, ultimately making them cost-effective.

Want to Order?

Wabs Print and Packaging works with you to improve your products most effectively and efficiently on the market as much as possible and help you choose the best option for your business all over the UK. Wabs Print and Packaging is a renowned brand in the packaging industry, and our customers are the priority for us. We want our customers' experience to be truly memorable. That is why we provide such incredible opportunities and options in the UK.

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